Motion Graphic Design
3rd Edition
Applied History and Aesthetics
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Additional Book Details
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
New to this edition:* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos* New industry tools and techniques, such as Photoshop's new animation tool* An updated and enhanced DVD, and much moreThe companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.
Sold By | Taylor and Francis |
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ISBNs | 1136146628, 9781136146626 |
Language | English |
Number of Pages | 542 |
Edition | 3rd |